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Where will the takeaway single economy go?

Where will the takeaway single economy go?

2019-08-15 285
In the past two years, wave after wave of discussion has continuously taken the "single economy" to the catering industry. The "single economy" seems to have reached its peak in 2019 with the rising enthusiasm for entrepreneurship one after another.
"Single economy" is famous for its consuming tendency: spending money to please oneself, spending money conveniently, high quality of life, strong purchasing power and so on. In short, in a word: rich willfulness!
Grasping this trend, opening a new door to the catering industry, and making profits from more than 200 million young single people in the country, has become a hot spot for catering industry.
And takeout, although it was injected with the gene of "single economy" at the beginning, has not shown the potential of outbreak yet! ____________How does the catering industry develop the single economy, how to grasp the characteristics of young peoples consumption, and how to cater to the trend of hot sales? Everyone writes on the topic of single economy and looks for new opportunities.
The argument that single economy is king has caused a large number of caterers to be eager to try.
Conversion to offline, more caterers will layout the restaurant as a one-person eating scene. "Avoid the embarrassment of talking with strangers, enjoy the pleasure of a person eating." Starting from the dining experience, shaping the "single economy" is the concept of "one-person eating".
In 2016, the early instant noodle cafeteria, the main Japanese sushi bar, dessert bakery and so on, featuring the main one-person meal, attracted young people to punch in.
Taking Beijing as an example, the takeaway gentleman searched one-man restaurant in public comment. In the search results, sushi, dessert, instant noodle cafeteria and other categories were in the majority, and localized products were scarce, and the prices ranged from 30 yuan to 150 yuan.
Open its take-out link, the monthly sales range from 2000 to 3000, the menu copy online, the price has only been fine-tuned.“外卖单身经济”将走向何方?" alt="热议度保持3年不降反增(The picture shows the map of one-person restaurant in Beijing area)
According to an insider, by 2019, in order to cater to the consumer group, the one-person restaurant has made extreme changes from online decoration to service experience, especially the dish characteristics.
Netizens punch in to share with friends, the visual and taste effects of products must be both; in product mix, propaganda is rich, healthy, and win the favor of consumers.
The takeaway of one persons food is embodied in the form of a set meal. The takeaway consumption concept of one persons food is covered by the product meat, special dishes, and healthy matching of main and secondary dishes.
2 & nbsp; the takeaway industry lacks the order of "one person food explosion" & nbsp; in 2019, one person food is regarded as the catering term of single economy. With the rise of consumption of one-person food, the topic of building one-person food in takeaway catering industry has been re-raised.
According to data released by DT Finance and Economics recently, 13 districts in Shanghai account for 20% or more of the total price of one persons food order, while the remaining three districts are between 13% and 18%.“外卖单身经济”将走向何方?" src="http://www.canyin88.com/uploads/image/2019/08/15/1565833525174946.jpg" style="margin: 8px auto; border: 0px none; max-width: 100%; border-radius: 6px; background-color: rgb(179On the other hand, according to the report, 69% of the orders made in advance through the "reservation" function of "App" and "public comment" during the July Festival period were for two people and 3% for one person.
This also further shows that, whether offline or online, one-person food consumption, began to occupy market share.
According to the takeaway gentlemans observation, in most online stores, although there are one-person set meals and multi-person set meals, they are essentially mixed into a set meal series. Therefore, in pricing, they are often introduced in a preferential form, which is convenient, cheap and cost-effective to convey to consumers.
Mixed in the set of one-person food orders, it is difficult to create explosive products!
Takeaway is still about taste. As a key factor in the taste debate, explosion is the main factor to form brand identity.179Good money explosion is absolutely able to seize the topic of the times, triggering the deepest resonance of the people. A good product, even without too much cost to operate, has a great opportunity to automatically evolve into a hot topic for discussion among fans.
On the contrary, the product positioning is determined by various objective factors, while the main factors of forming explosive products are product differentiation, product characteristics and continuous product innovation.
Unqualified products do not have explosive potential.
3 & nbsp; takeaway itself is a human food? & nbsp; some businessmen have reported that takeout orders are never a supplement to one-person food orders, but others have said that takeout is a product of one-person food orders.
The purpose of profit also makes takeaway diversified; whether it is the product type or menu construction of the store. The original intention of diversification has already weakened the one-person food order.179);"/>Before 2017, both the propaganda copy of the Western Young Masters meat steamed bun and the propaganda concept of 25 pieces of semi-classical packaging embodied the concern for urban youth.
In the first half of 2019, the focus of pure takeout brand and the establishment of single brand in the industry all include the demand for one-person takeout order.
One businessman said: Its really difficult to determine a one-person food order. As far as takeout is concerned, in order to be cheaper, there are a lot of people ordering multi-person meals. But most stores still set up a one-person meal package to increase passenger flow.
The definition of take-out food can not be interpreted with a one-size-fits-all concept!
Conclusion: & nbsp; unlike the perception of cheap outsourcing pricing, one-person food has a huge consumption advantage in price!
The high purchasing power of single economy makes young people willing to buy convenience with high consumption. Takeaway, as the representative of catering convenience, has become a consumer motivation. However, the stereotype of "take-out = cheap" is still an urgent problem to be solved in the takeout industry, how to develop a one-person food order and transform it into a high-profit model.
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