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Russias catering market holds great potential

Russias catering market holds great potential

2019-07-10 326
& nbsp; & nbsp; & nbsp; black bread, caviar, borscht, steak with small potatoes, and a bottle of vodka... This is probably the picture in the mind of many people when they refer to Russian diet.
Like most countries, Russian catering market is mainly concentrated in Moscow, St. Petersburg, Vladivostok and other big cities. With the rapid economic development, large population and abundant imported food materials, these regions have spawned restaurants and food stores with various flavors. Statistics show that the number of Russian catering enterprises increased by 24% in December 2018, and the market demand is self-evident.
Because the core area is close to Europe, western cuisine has a strong position in Russian catering industry. In fact, Russian cuisine is similar to European cuisine in terms of cuisine and table culture. Take Moscow as an example, the most famous high-end restaurants, such as Turandot Restaurant, Pushkin Cafe, Sixty Restaurant, are mainly Russian and Western food, delicate dishes, elegant environment and considerate service. It is worth mentioning that the White Rabbit Restaurant and the Twin Garden Restaurant in Moscow have recently been awarded the "Best 50 Restaurants in the World" list in 2019, which has brought great honor and inspiration to the Russian catering industry.
However, the popularity of high-end and exquisite traditional Western food is far less than that of affordable American fast food. In Moscow, KFC, McDonalds and Burger King are the three major fast food chains in the world, and stores in the core areas are often overcrowded. In addition, all kinds of international fast food chains have set up stores in Russia, introduced new products, coupons and combination menus, and won the favor of the public with their price advantages and convenience. For investors, the development of fast food business model can also recover costs faster. Therefore, fast food service is one of the fastest growing markets in Russian catering industry.
In addition, influenced by geographical factors and population mobility, Central Asian restaurants and Japanese, Korean, Thai and Chinese cuisine are also increasingly sought after in Russia. Daily food is similar to European cuisine in some respects, but the way of cooking is more than Western food, so the acceptance is the highest, and the number of restaurants is also more. In addition, Georgian restaurants, Armenian restaurants, Belarusian restaurants and other Central Asian cuisine are also increasing, which is a bright spot in Russian catering industry.
At the same time, the Chinese food market is also expanding, although it started late, but in recent years due to the increase of Chinese migrant workers and tourists to Russia, the development speed is also growing faster and faster. For example, in Moscow, it is very convenient to eat a variety of flavors of authentic Chinese food, many restaurants are also affordable. Some Chinese restaurants also highlight Chinese elements in decoration style, which makes Chinese customers feel at home, and also makes foreign customers experience unique Chinese charm. Especially in the context of increasingly close relations between China and Russia, with the further deepening of personnel exchanges between the two countries, the size of Moscow Chinese restaurants will undoubtedly continue to increase in the future.
On the whole, Russian cuisine choices are very rich and can satisfy the different tastes of everyone. However, it is not so easy to get a good dining experience. Most of the big cities in Russia are high-end restaurants and chain fast-food restaurants. The number of middle-end restaurants is relatively small. Especially in Russia, the per capita income is not high and the choice of dining out is limited, so most of them choose to cook their own meals. At the same time, due to the scarcity of manpower, Russian takeout service is also very backward, the delivery time is longer, affecting the quality of meals. In addition, some restaurants still only accept cash checkouts, and some restaurants that introduce mobile payment also encounter technical problems from time to time.
Compared with developed countries such as China, Japan and Korea, Russian catering industry still has a lot to improve. If Russias big cities can open more medium-priced restaurants, and improve the service quality of restaurants in many ways, I believe that the development potential will be greatly expanded.


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