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  • Investors are watching catering projects

    餐饮行业,为什么成了香饽饽?  番茄资本是专注于餐饮行业早期投资的产业基金,位于北京常营一个工业园区。最近一段时间以来,找创始人卿永咨询的投资机构明显多了起来。其实从去年美团海底捞上市时候起,就开始有二级市场的基金会主动找到他们;年底九毛九赴港上市,加上瑞幸的信任危机,不少一级市场的机构也开始与他们接触。王克是一家国内TOP10机构的投资人,此前主要看社交电商等方向项目。《锐问》采访番茄资本当天,恰巧与他偶遇。他说自己来番茄资本交流餐饮投资经验。“看到他们...

    2020/05/20 232

  • Is takeout agent a good business?

    Before discussing whether the delivery agent operation is really reliable, I think we can discuss whether the catering brand design, catering space design and catering training are reliable.When I see this topic, I think most of them are reliable. Why? Because the delivery of these things and the delivery of the delivery of the delivery agent operation have different standards in the minds of most businesses. The design class delivers pictures or drawings, the training class delivers processes and experiences, and the delivery of the delivery agent operation is "money (turnover).".In the delivery process of design and training, Party B actually controls the leading influence factors. When we first analyzed the essence of takeout, we mentioned that "the essence of takeout is to provide users with products that meet their needs, and

    2020/05/25 270

  • Brand equity is invisible, but it really exists

    If you want to ask me, who is the number one brand equity value in China today? I think thats Maotai. Even if you say he is not the first, you cant deny that he is the first team. Even if you say that young people will not drink Maotai in the future, you may not go to the county town for a walk. If the brand value of Maotai is analyzed carefully, there are also metaphysics schools of rationalism. But on the whole, there are several that I think are all right. 1. Maotai doesnt need sales in a broad sense. All dealers are kneeling for goods. 2. In his customer group, Maotai has become a "belief" with exclusiveness. There is a consensus within the circle, which includes, on taste, self

    2020/06/01 248

  • High price and little taste make artificial meat hard to catch up with

    "If you think its good to eat an egg, why should you go to the chicken that laid it?"
     
    As time goes by, artificial eggs are no longer news, while artificial chicken, even artificial pork and beef are gradually expanding in the market. Qian Zhongshus question seems to be out of date. Lets put it another way:
     
    When you think its good to eat a chicken / egg, why do you have to look for that chicken? Because it may not exist at all.
     
    Following the launch of the public test of artificial meat products in Guangzhou, Shenzhen and Shanghai at the end of April, such chicken once again went on sale in KFC on June 3.
     
    01 ...

    2020/06/04 389

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